The CFO’s Guide to SUCCESSFUL Growth Strategy

In this powerful episode of The King Dems Podcast, we dive deep into CFO insights, FinTech innovation, and bold business strategy with Monica Roca-Quesada — a leading fractional CFO, entrepreneur, and FinTech advisor. We explore how modern companies must harness data utilization, financial forecasting, and a growth mindset to thrive in today’s uncertain economy.

Monica breaks down the myths around hiring a CFO, why accounting is more than just numbers, and how entrepreneurship demands adaptability and clarity. From empowering women in business to fostering collaboration and resilience, this episode offers actionable insights for founders, consultants, and strategic thinkers alike.

If you're serious about making smarter decisions, scaling sustainably, and transforming your operations through the power of financial intelligence, this episode is a must-watch.

Topics include:

✅ Building profitable systems

✅ Using data to drive clarity

✅ Navigating generational differences in tech adoption

✅ Balancing qualitative and quantitative insights

✅ Mindset shifts every modern leader must embrace

Chapters:

00:00 Introduction to the Money Woman

04:30 The Journey from Accounting to Fractional CFO

07:37 Understanding the Role of Data in Business

10:34 The Importance of Mindset in Business

13:32 Misconceptions About CFOs

16:27 The Machine of Business: Profitability Drivers

19:35 Financial Forecasting in Uncertain Times

22:39 Scaling Up: What Business Owners Should Do

25:34 Advice for New CFO Firms

28:30 Building Relationships in Financial Services

31:38 Standing Out in a Competitive Market

34:33 Leveraging Experience as a CFO

37:26 The Value of Win-Win Relationships

40:43 Qualitative vs Quantitative Data in Business

43:30 The Importance of Qualitative Data

44:08 The Power of Incubators and Ecosystems

45:55 Mindsets: Fixed vs. Growth

47:59 The Value of Open Conversations

50:01 Building Relationships and Community

52:19 The Shift from Doer to Leader

55:20 Documentation and Adaptability

59:12 Navigating the Founder Journey

01:02:43 The Role of Curiosity in Growth

01:08:58 Living an Extraordinary Life

01:11:29 Experiences as a Woman in Business

🔔 Subscribe and hit the bell for more transformational episodes: https://kingdemspodcast.com